Easy as peanuts.
What did we observe during the Movement Control Order? 2 distinct and unique market reactions. One from companies who planned their marketing strategies and digital activation with a long-term goal, and the second who carried out ad hoc campaigns with the key metrics being engagement.
The first group were confident of their market share, their brand positioning, understood that purchasing would slow down, continued communications with relevance & empathy, and know that they will recover quickly when the market does.
And then there was everyone else. Zoom usage went through the roof. Panic to mobilise anything and everything possible.
Record numbers of webinars, FB Live, heavy discount promotions, walkthroughs, 3D tours, Virtual Reality and the list of frenzied stop-gap measures goes on and on.
Now that you know the importance of creating a significant lasting brand presence, would you change your marketing plans moving forward? Or simply go back to doing the same things over and over again and expecting different results?
Please stop mixing them up.
Cost per lead is all relative. We'll take highest CPL with conversions over lowest CPL with zero conversions any day of the week.
No one can give you exact sales figures from a campaign. If it's only estimates, then why bother asking? Focus on more important metrics.
The more you spend, the higher your reach. There is zero science in that strategy. Gone are the days of 'spray and' pray', welcome to 'pay-to-play'. Shoot first and adjust the target,
Not one single component in a marketing eco-system has the magical powers to convert sales. Conversions come from the sum of all its efforts. You want a banana, plant the tree first.
It's not all about the 'hot' or 'cold' leads. Ad dollars were spent to get 100 leads and 2 were labelled hot. What are you planning to do with the 98 who were a part of the ad spend?
There's a new sheriff in town, and his name is Common Sense.
Everyone's jumping on the digital bandwagon, but the sad reality is many are doing so, but blindly. Free and quick to set up. Cheap to boost. Anyone can do it. And that is the biggest problem today. Everyone with a Facebook account is a digital marketeer. Want to know how we are different?
Paper. Video. Digital. Billboards. Once we understand that all these mediums are merely channels for information dissemination, we will start to manage the right expectations and track the correct metrics toward the overall goal. The channels are only as powerful as the content it carries.
Architectural visualisation and 3D rendering service. Find out how you can level up your marketing game with an alternate reality... what we like to call the twilight zone.
We have worked with over 50 brands from all over Malaysia, Singapore, Indonesia and Cambodia, including top names in their respective fields.
To date, USD4Bil worth of products have passed through our hands. Well it helps a lot when we mostly assist our clients to sell properties and cars.
Random percentage bar just for kicks
Property developer and related clientele
Automotive related & other clientele
Award-winning record (An Effie by the way)
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